Built inside the industry. Deployed everywhere else.

Fractal is a team of four. Between us, we've built demand forecasting infrastructure at Nike, developed marketing science systems at Meta, trained and shipped AI systems at OpenAI, and run analytics operations from scratch inside professional sports clubs. Every model. Every pipeline. Every report.

Before founding Fractal, we built enterprise-scale dynamic pricing pipelines and AI systems at some of the largest sports, technology, and entertainment companies in the world — the kind of infrastructure most organizations don't know how to hire for, let alone build.

We've sat in the front office. We know what a sponsorship renewal deck actually needs to say. We know what a pricing model looks like at 2am before an on-sale. We know the gap between what data teams promise and what sports organizations actually receive.

Fractal is what happens when you take all of that and point it at the organizations that need it most.